Latest NetflixThe shareholder letter also included an expression that could be heard throughout the world.

While this increased competition might be impacting our marginal growth, some …”

Although it doesn’t seem like much, this clause is Netflix’s most explicit admission that streaming competition has had an impact on its subscriber growth.

In Netflix’s Competition section, Netflix claims that Netflix is a competitor to many other things.sleep! TikTok!Other streaming services, however, don’t present much threat. Netflix consistently argues that there is enough streaming time. The same thing happened again in this quarter. noting that Netflix is still less than 10% of U.S. television screen time.

However, acknowledging that Netflix is being affected by competition, although it is subtle, is an extraordinary statement for the company. Michael Nathanson is a MoffettNathanson media analyst. This is a sign that the streaming giant finally feels some of the competitive effects of other services, such as Disney+, WarnerMedia’HBO Max ViacomCBSParamount+, & NBCUniversal‘s Peacock.

Nathanson said of his rival streamers, “They’ve always dismissed it like a blip.”

Particularly important is the competitive pressure in Canada and the U.S. where Netflix can be found. just raised pricesLast week’s price hike included a bump in its standard plan, which was raised from $13.99 per monthly to $15.49. A price increase could lead to more churn if there is genuine competition that has begun to reduce some growth.

Netflix content remains in great demand. Netflix had six of the top ten most-viewed shows in the world in 2021 according to a shareholder letter. It was already a member of the Netflix family. the year’s biggest hit in “Squid Game.”

However, investors might be interested in more. leading to plummeting shares after the company forecast just 2.5 million subscribers for the first quarter of 2022, below the 3.98 million it added in Q1 2021.

Netflix’s pricing hike made the standard plan much more expensive than HBO Max. It is possible that being the most expensive streaming service in mainstream may hinder your ability to restart growth.

Disclosure: CNBC’s parent company is NBCUniversal, Comcast.

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