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Forget apes and penguins — Let’s talk diapers, hardware and museums -Breaking

January 23, 2022January 23, 2022 by Mike Robinson

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NFTs: Forget apes and penguins — Let’s talk diapers, hardware and museums

Bored Apes/Pudgy Penguins are the most talked about, but the possibilities for decentralized financing (DeFi), also make the news. play-to-earn gamingWhile the potential marketing of nonfungible tokens is undoubtedly exciting and grand, it deserves equally attention. This boils down into this: NFTs allow virtually anyone to be gamified in order to generate desired marketing outcomes.

Gamification — defined by Gabe Zichermann, author of Gamification revolution, as a “process of using game thinking and game dynamics to engage audiences and solve problems” — is not new to sales and marketing. It is the new ways you can motivate and engage prospects and customers that are unique. They are very exciting. Here are five examples of NFTs that marketers can use to illustrate this point.

Rich FeldmanFinario’s marketing team is currently led by Finario. Finario provides SaaS for enterprise capital planning. He was previously the chief marketing officer of PrimaHealth Credit, and previously was the owner/partner of Doner CX, where he managed the digital media, CRM and analytics. Rich has lectured on strategy at the New York University Master’s Program in marketing, at Syracuse University and is an adjunct professor at Western Connecticut University — where he is an advisery board member of the Ancell School of Business. This book was also published by him. Deconstructing Creative Strategy.