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Peloton’s brand gets slammed again after an unfavorable portrayal in ‘Billions’

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Peloton Interactive Inc. stationary bikes were on display in their showroom on Madison Avenue, New York.

Jeenah Moon | Bloomberg | Getty Images

Warning: There are spoilers in this article for Season 6 of “Billions”.

You will continue to be amazed at the hits. Peloton.

Peloton announced that it was considering layoffs, thus concluding a volatile week for the fitness company. planning to “right-size” production levels as demand for its equipment wanes, another television character appeared in a popular TV show having a heart attack after riding a Peloton Bike.

It takes about one month to achieve this. a main character HBO’s sequel series “Sex and the City” died from a heart attackAfter taking a Peloton bicycle class.

In the Season 6 premiere of the Showtime drama “Billions,” main character Mike Wagner suffers a heart attack while riding a Peloton Bike. However, he recovers quickly and later says, “I’m no longer going out like Mr. Big.” This refers to the Peloton “Sex and the City”. This episode was released on Friday before its on-air debut Sunday night.

Based on The New York TimesThe scene in “Billions”, which was shot several months prior to Mr. Big’s “And Just Like That …” Scene,” was written. According to the report, Mr. Big’s line was recently added in post-production.

CNBC reached out to the spokesperson but they did not respond immediately.

Peloton posted a tweet stating that they did not grant “Billions permission” to use their brand.

Dara Treseder from Peloton, the head of global marketing communications and marketing at Peloton, stated via Twitter, “We did NOT provide Billions equipment.” The show itself emphasized the strong health benefits of cardiovascular exercise. Many people are able to live long, healthy lives through exercise.

Peloton’s appearance in “Sex and the City” went viral online and shares plummeted. Peloton quickly fired back with its own parody adYou can see him in “The Big Actor Chris Noth” where he talks about the many benefits of exercising cardio.

However, the defense was unable to respond when Noth made sexual assault accusations against him. Peloton pulled its video from all social media accounts. (Noth said that he didn’t assault the two women. He claimed the “encounters” were consensual.

The story is still in development. Stay tuned for new updates.

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