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CVS files to trademark its pharmacy and health clinics in the metaverse


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CVS Healthis searching to become the first metaverse pharmacy. 

A trademark was filed by the drugstore and medical services company to allow them to offer virtual goods and NFTs, and other health-related services. They join major retailers such as Walmart and Nike.

It is available in its filing with U.S. Patent Trade OfficeCVS wants to trademark their logo, and offer an online shop as well as digital goods. This includes prescription drugs, personal care, and beauty products.   

CVS submitted its application February 28. It became public Friday via the U.S. Patent Office Website.

CVS is also seeking to offer the same health services that it offers in-store and via its telehealth platform in a virtual environment. In the filing, the company points to providing nutrition and wellness coaching, “namely, non-emergency medical treatments services, wellness programs, advisory services related to nutrition, providing health lifestyle and nutrition services… and counseling.”

Josh Gerben, trademark attorney, stated that the number of corporate metaverse files has increased since Facebook’s announcement to change its name. Meta

“All Fortune 500 corporations are filing trademark applications with the idea that “How will we be able to play on this site?” said Gerben, founding partner of Gerben Perrott law firm. Gerben Perrott, the founding partner of the law firm, said that “I don’t believe I’ve seen anything over these past couple months that’s been as similar to this CVS submission as a virtual health clinic.”

CNBC reached out to CVS in order for comments.