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Lego revenue jumped 27% in 2021, as kids and adults continue to build


A customer looks for the Lego Dots box at Lego A/S in London on Monday, March 7, 2022.

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In 2021 Lego brick building kits sales continued to rise as both children and adults went home and built “Star Wars”, “Harry Potter” and other models, even after the coronavirus lockdown.

The privately owned Danish toymaker announced Tuesday that its annual revenues rose 27% to $55.3 Danish Krone (or about $8.06 Billion), up from $43.7 Danish Krone or approximately $6.36 Billion in 2020.

Lego was one the first toy manufacturers. saw massive gains during the pandemicConsumers of all ages were drawn to the building sets as entertainment. Company credited the rise to its broad range of toys, their popularity across generations and its ecommerce business.

Lego Technic was the most popular brand, followed by Lego Star Wars, Lego Harry Potter, Lego Technic, Lego Creator Expert and Lego Harry Potter. They come in various sizes, and the company says that the themes allow children to build skills while giving adults a creative outlet.

Lego stated that it anticipates that its growth rate will stabilize as the company enters its 90th anniversary. It also expects to return to single-digit growth. The company also plans to introduce sustainable packaging in its sales channels. This will replace the single-use plastic bags that it currently uses to separate Lego bricks.

Lego added 165 additional stores to its global network, with 95 of them in China. China now has 340 Lego stores across its retail portfolio.

Lego’s impressive earnings result is due to it stopping delivering toys in Russia to approximately 80 independent stores. It did this in reaction to the Ukrainian war. With a special focus on families and children, the company donated approximately $16.5million to aid efforts.