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Mexico’s Coca-Cola FEMSA seals Campari distribution deal in Brazil -Breaking

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© Reuters. FILE PHOTO – The Coca Cola Femsa logo, which is the biggest Coke bottler worldwide, was taken at the headquarters of the company in Monterrey (Mexico) on April 25, 2017. REUTERS/Daniel Becerril/File Photo

MEXICO CITY (Reuters: Coca-Cola) has announced that FEMSA, a Mexican bottling firm, reached an agreement with Brazil’s Campari Group to distribute its products.

Italy’s Campari brand, which is known for producing alcoholic beverages such as Aperol and SKYY vodka, will now be available in South America through a Coca-Cola FEMSA subsidiary.

John Santa Maria is Coca-Cola FEMSA’s chief executive. He stated, “We hope we can leverage the strength of [our distribution network] and execution capabilities in order to increase Campari’s presence within our territories.”

Mexican Coca-Cola producer, Mexico, announced in December that it had reached an agreement to purchase Brazil’s CVI Refrigerantes for 632 million Brazilian reais (111 million).

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