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Swiss Watchmaker Tag Heuer Says It’s Time to Accept Crypto Payments -Breaking

by Mike Robinson

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Swiss Watchmaker Tag Heuer Says It’s Time to Accept Crypto Payments

Yesterday, luxury watchmaker Tag Heuer announced its partnership with BitPay. Following the agreement, there 12 different cryptocurrencies options will be made available as payment options on Tag Heuer’s U.S. website. The options include (BTC),(ETH), (LTC), and (DOGE), as well as popular stablecoins such like ( and.

Crypto payment options are in high demand

Tag Heuer highlighted in its latest press release the increasing demand for crypto payments options. Customers in the United States will be able to pay online up to $10,000 for their watches from the initial release. No minimum payment amount will be enforced, but the cheapest watch on the website costs 0.17 BTC, which converts to $5143.82 at the asset’s current market price at press time.

Tag Heuer Prepares to Go Online 3.0

In addition to the new crypto payment options, Tag Heuer revealed that it has plans to enter the Web 3.0 space in the near future, with an NFT collection already in the works, as well as adoption of blockchain technology in Tag Heuer’s upcoming products and services.

“As a luxury brand, we had to ensure that our entrance into Web 3.0 would meet our standards of excellence, and thanks to our nimble teams in-house, and with the support of BitPay, we are able to dive into this new financial world in the best possible way,” enthused Frederic Arnault, CEO of Tag Heuer.

The Fashion Sector’s Consistent Adoption of Blockchain

Aside from Swiss luxury watchmaker Tag Heuer, many other prominent names in the fashion & accessories industry have been adopting blockchain technology. Breitling, a Swiss luxury watchmaker has also released an NFT line to complement their physical models.

Well-known French fashion magazine L’OFFICIEL recently announced that some exclusive collections will be launched on the metaverse. Prada (OTC 🙂 also announced a special NFT for Adidas (OTC :).

Although the NFT industry is dominated by avatars and gaming NFTs, fashion NFTs seem to be making a mark in blockchain. In September 2021, Dolce & Gabbana made a record sale when its 9-piece NFT collection was sold at auction for $5.56 million. Not only did the NFT collectibles go to the winner, but also the actual items.

Just last month, Paris played host to the ‘Paris NFT Day’ event as a part of ‘Paris Blockchain Week’, which was dedicated to blockchain and the future of its collaboration with the fashion industry. As the need for digital fashion grows, it’s likely we’ll see more collaborations between top brands in fashion and crypto.

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