ZcashZECA privacy coin called, launched in 2016. It has since unveiled an update to its system that users can use to send digital cash on their phones. It isn’t necessarily a great development.

The unfamiliarity, uncertainty and public intrigue surrounding privacy — including its complexity, misuse and speculative activity — presents a number of challenges and reputational issues for innovating crypto projects. Crypto projects, such as Zcash have made privacy a central tenet. But, those in power — including legislators, regulators, and bankers — have demonized it.