8 Innovative Ways to Increase Customers at a Moving Company
In today’s economy, a moving company is more important than ever to get its name out there. If a business has the opportunity to offer great rates or different services than what is currently on the market, people will be drawn to it. To keep up with this competition, businesses need new ways or innovative solutions to attract customers and maintain market share. Here are 8 fantastic ideas to increase customers at your moving company.
1. Host a Moving Giveaway
Give away a free service to bring in new customers. For example, one moving company in North Carolina started a program called “Donate Your Truck.” They offered free truck rentals to people who donated their old trucks. They also gave away free movers if you volunteered your time. The idea is that by offering this free service, it will get the word out there that they are offering people something they need, and they will go out of their way to drop off items at your place of business.
2. Expand & Refocus Your Advertising
Expand your advertising to tap into specific demographics. One of the best ways to do this is through social media platforms. Find a Facebook group or Twitter account that is made up of people who are most likely to need your services. This could be a local church group, a community board, or even some sort of secret society. Use the group to post pictures of your work and even give them a discount if they mention your company’s name. The more places your company name is out there, the bigger chance it has of being seen by people in need of a service like yours.
3. Use a CRM to Automate Your Follow Up
Do you have a job that you do every single day that saves time but isn’t important enough to be put in your CRM? Create a template for it to go out on certain days, weeks, or months and send it out that day or right after. This will allow you to reach out to potential customers who might not currently know about your company.
4. Use Sources of Local Information
There are always sources of information around you, whether it’s from newspapers or local accounts from people in your area. Reaching out to the organizations of people who have a reach like this can help you increase your market share. You can offer to sponsor some of their advertising for them or provide them with discounted moving services to reach more people.
5. Be Good at Follow Up
To increase your business, you need to be good at follow-up. One of the worst things you can do is send out emails and not expect a response. You need to call people, text them, or send postcards to jog their memory and get them to respond. Then when they respond, follow up with an email or a phone call. The more proof you have that you followed up with somebody, the more likely they are to trust your company if they use your services in the future.
6. Use YouTube & Social Media
YouTube is a platform that many people use to learn new things. It’s a great opportunity to show how you do things and educate the people who view it. Another part of YouTube that is helpful for any business is the ability to advertise on it. Check out YourTubeAds for other companies and create a video about your moving services. Then post it on Twitter and Facebook so that people see it and remember how good your company is.
7. Offers Efficient Quality Services
When it comes to moving, professional movers have a big advantage over the competition. Most people are not looking for a cheap moving company; they are looking for one that offers quality services at an affordable rate. Offering your customers more than they expected will make them come back again and again.
8. Offer a Discount
Every so often, running an ad or using a coupon to offer customers a discount is a good idea. People want to feel like they are getting the best deal they can so that they will keep coming back. A coupon or coupon code will show them that you care about them and are willing to do whatever you can to keep them as customers.
Before entering the moving industry, ensure you are prepared for the workload, as many moving companies can have heavy workloads year round. Get your business online to attract potential customers and watch it grow.