Personal Finance

Logo Styles

Turbologo is an online service that will be a great helper for creating a logo. When introducing a business, sooner or later we realize the need to create our own logo that would support the image of the company. Logos serve to represent a given organization or company with a visual image that can be easily understood and recognized. A logo usually includes symbols, or stylized text. Its sole purpose is to identify the company in a memorable and familiar way. 

For example, Apple uses a bitten apple as its logo, but it does not explain the company’s activities in any way, although it is enough to look and recognize the brand. And since your logo is the first thing new customers will see, you need to make sure you choose the right one. Below we list the main styles of logos to help you make the right decision:

Monograms. A monogram logo is a decorative design consisting of a combination of one to three letters (traditionally three) to create a single symbol. Monogrammed logos are usually used to represent the initials of a person or company.  The Louis Vuitton logo is a good example of this because it carries history and poise. Or technology brands such as HP (Hewlett Packard) or LG (Life’s Good) use monogrammed logos.

Word logos. A word font-based logo works well if the brand has a clear and concise name. For example, Coca-cola or the Amazon Logo are considered famous examples. Naming as a sign with memorable typography creates widespread brand awareness.

Graphic Signs. This is a logo design created on graphics. A prime example is the iconic Apple logo or the Twitter bird. The signs of each of these companies are so familiar and known to the world that one can only envy them. If you want to choose a logo symbol, keep in mind that this style does not suit everyone. With such a logo it is hard to promote new companies and if you are just starting your way in business it is better to choose a wordy logo. 

Abstract Logos. This is a specific style of logo that has geometric shapes. For example, the small squares of the Microsoft logo and the striped flower of Adidas. Abstract logos allow you to create something unusual and unique for your brand and it doesn’t necessarily have to be related to your business. 

Mascots. These are logos that incorporate an illustrative character. Often colorful, sometimes cartoonish, logos provide an opportunity to carry your business with the character. Famous mascot for example Kool-Aid Man, the colonel of KFC. Such emblems will be a great solution for companies that want to carry a pleasant atmosphere, showing love for families and children.

How to choose a logo style 

Now that we’ve discussed common design styles, try to differentiate your logo from the rest. It’s time to be innovative and stand out. As Jarkko Lyne puts it, “Try different styles to find the one that works best for your customer.” If your brand is associated with technology, for example, a geometric style would be perfect for your logo. The main thing to remember is not to overdo it, the simpler the better. Additionally, you can explore your competitors, what they use in their logos, what colors and shapes. This will help you stand out from them. 


The process of creating a logo is complicated and unpredictable. Nevertheless, you can’t do without it. Approach the process seriously, carefully select the style you need. Also, do not forget about the icon, font and color scheme of your future logo. Even if you like everything separately, the details may not come together. Everything has to fit together. If it’s too difficult for you to connect all the details, to take into account the nuances, then try through the online designer Turbologo, perhaps that’s where you’ll find the logo of your dreams.