2023 Travel Industry Trends
The travel industry is poised to grow in the coming year. With the rise of voice control and artificial intelligence, customer experience is likely to improve. Travelers are also looking to explore new destinations and find adventure. Unconventional destinations, art, and off-the-grid vacations are some of the trends that are expected to continue.
Off-the-grid vacations have been one of the most popular travel trends of the last few years. And, as the industry continues to expand, so will the popularity of these trips. It doesn’t have to mean “roughing it”. The key is to find a place where you can get the most out of your trip.
Travel Daily reports that almost half of the global population is interested in going off-the-grid for a vacation. This doesn’t necessarily mean roughing it, but rather enjoying the simple pleasures of nature. To achieve this, travellers will be looking to escape the digital world.
Among the top travel trends for 2023 are off-the-grid vacations, wildlife tourism, and adventure tourism. These three trends reflect a global interest in self-sufficiency. A growing number of people want to escape the shackles of the digital era.
Voice control and AI can improve the customer experience
The travel industry is a service sector and the customer experience is an important aspect of this. If your business does not offer a superior customer experience, you may not be winning the competition.
There are a variety of ways to improve your customer experience through voice control and AI. From enhancing personalization to driving efficiency, this technology can help your travel brand to stay competitive.
Voice-enabled agents can respond faster and ensure more accurate responses. They also reduce the cost of human error, helping your front desk staff to focus on more complex requests.
Companies are also experimenting with different ways to incorporate AI into their digital marketing strategies. For example, a few have started using facial recognition, natural language processing, and improved segmentation to better understand their customers’ needs.
Increasingly, travellers are seeking new and unusual experiences, adventure travel. They are also taking advantage of travel deals and planning their budget more tightly. There is a wide range of destinations to choose from in 2023.
While a lot of travellers are looking forward to travelling to exotic places, more travellers are also keen to experience a wide range of cultural experiences. This is particularly true of culture-conscious visitors. In the next few years, cities with rich cultural experiences will see their visitor numbers rise.
Travellers are also interested in learning survival skills. This will include how to start a fire from scratch and how to forage for food in the wild.
Mind and body wellness are also gaining popularity. 40% of global travellers say they want to take part in a silent retreat. A third of them also want to take a trip that evokes emotional memories of bygone eras.
Corporate leisure rather than work
A recent survey of industry experts revealed that corporate leisure is likely to be a major component of business travel in the next few years. Not only will travelers be able to take advantage of the perks of conferencing technology, they will also have more opportunities to bond with colleagues in person.
Companies are also likely to adopt more creative and innovative approaches to gamifying the employee experience. With a new focus on teamwork, they’ll also find more ways to get employees to work as a team. Combined with a less restrictive border policy, international travel is expected to reclaim its rightful place as one of the travel industry’s most lucrative revenue streams.
Another interesting trend is the rise of the bleisure traveler. Although not a new concept, it has recently gained in popularity. In fact, nearly half of all international business travelers are planning on taking the time to add leisure to their trips.