The digital marketing industry is constantly evolving, and with the rise of technology comes some incredible new trends. We’ve rounded up some of the most important ones to keep an eye on in the year ahead. These include Omni-channel marketing, social responsibility, mobile-device optimisation, and AI-based content generation.

AI-based content generation

If you’re looking to get your content creation efforts on the right track, consider using artificial intelligence. This technology can automate many of the processes involved in creating content. It can also provide marketers with valuable insights that they can use to create smarter content.

The market for AI-generated content is expected to reach $267 billion by 2027 and it includes guest posting. However, this type of content does come with its own downsides.

Specifically, some consumers may be hesitant to share their data with AI tools. They should be aware that they will be able to control the sharing of this data. That means that they should be notified of what information will be shared, how the data will be used, and how the results will be analyzed.

Moreover, a human can ensure that the content created by the tool is unique. A human will also be able to edit the content if it feels redundant.

Mobile-device optimisation

The digital marketing industry has evolved at an astounding rate in recent years. New technologies like voice search, programmatic advertising and the internet of things have made their mark on the marketing world. This means brands need to learn how to use these new and emerging technologies to their advantage if they want to remain competitive.

For starters, a company needs to ensure that its website looks good on mobile devices. This can be done by using a mobile-optimized website. You also need to ensure that your website can load quickly. Visitors will be less likely to engage with your content if it takes too long to load.

As mentioned above, a company should also consider incorporating mobile-friendly ad campaigns. Mobile-specific ad campaigns can boost engagement, and improve conversions.

Social responsibility and inclusivity

Social responsibility and inclusivity will be increasingly important to brands in the years to come. Consumers expect businesses to do all they can to support charities, environmental initiatives, and social justice. Using digital marketing to demonstrate how a business is a force for good will make you stand out from the crowd.

In 2023, social media will become a customer service tool for brands. Several companies have already begun to pivot their social media strategy in order to better serve their customers. Personalized and interactive messaging will be more important than ever, while mobile optimization will be a top priority.

The Internet of Things will transform the way consumers interact with brands. Smartwatches, smart home devices, and the like will soon be commonplace. While this is a long way from becoming reality, the technology is already advancing at a rapid pace.

Short-form videos

Short-form videos are a great way to connect with your audience. They’re highly engaging and shareable. In addition, you can use them to scale your business. You can also use them to drive traffic to your site.

To get the most out of short-form video content, you need to create something with an element of a call-to-action. While you can’t expect your short-form video to sell your products, you can arouse curiosity and get people interested in what you have to offer.

Short-form video is not a new idea. Companies like Doritos, Dove, and Subaru have launched micro-video ads. But it is becoming a phenomenon. Whether you’re marketing a product or a service, you can make a short-form video a great addition to your overall digital marketing strategy.

Omni-channel marketing

One of the digital marketing trends that will dominate in 2023 is omni-channel marketing. This is a trend that seeks to create a single cohesive brand message for all touchpoints.

It allows startups to create personalized messaging and campaigns based on customer interests and needs. The results are higher conversion rates and ROI.

Another trend is AI-powered chatbots. These can automate repetitive tasks and customer service inquiries. They also provide a personal touch and make prospects feel valued.

Video content is another key marketing trend. Short-form videos are a great way to engage online audiences. Whether you want to share a product or offer a quick tip, video content is a valuable resource.

As a result, live video is expected to reach huge amounts in 2023. You can use Instagram stories, LinkedIn stories, and Facebook stories to promote your products and events.