Expanding your client base is an important part of growing your business and ultimately increasing your revenue. Whether you’ve already been established for a while, or you’re a budding entrepreneur looking to find clients from scratch, the same strategies apply.

Not only do you need to focus on attracting clients, but also retaining them. After all, returning customers are the most valuable kind you can have. Here are some of the best strategies to connect you with a wider audience and ultimately boost your client base.

Know Your Target Audience

As much as you might like to appeal to the masses, the truth is that an all-in-one marketing strategy doesn’t always work. As they say, different strokes for different folks, right? So, know exactly who you’re trying to appeal to. Are you trying to reach an audience who feel strongly about using sustainable materials?

Perhaps you’re trying to tap into the student market. Get to know what their tastes and preferences are, and plug that into your marketing. Know who your ideal clients are, and identify what their pain points are so you can create a marketing message that resonates with them. Not only can you successfully target new customers, but you’ll create loyal customers who continue coming back for more.

Offer a Rewards Program

There’s a reason why so many businesses are turning towards a rewards and referral program—people love being rewarded for their loyalty!. Consider implementing a program that not only rewards customers for referring you to their friends and family, but also rewards the new customers who are converting.

The rewards can be anything from a free product or service, to a discount. You can do a little market research to discover what your competitors are doing, to give you a better idea of what you can offer.

Network

Networking is a critical part of entrepreneurship. Building relationships with other professionals in your industry is a great way to open doors to new clients. Networking can be anything from attending conferences and events, to joining online forums. The more you engage with your community, the more you can expand your network and increase your chances of acquiring new clients. Try to come up with other businesses that are relevant to your industry but aren’t competition. For example, maybe you’re a car accident lawyer— a great way to find new clients could be teaming up with a local auto body shop and encouraging them to send clients your way. In return, you can also refer them to your clients, building a mutually beneficial relationship.

Harness the Power of the Internet

Never forget the power of the Internet when it comes to reaching a large audience. Take advantage of tools like social media and other online forums to get the word out about your business. Remember, it’s all a numbers game period the more followers and makes you have, the more credibility you’ll give yourself as a business, and the more overall visibility you’ll have.

Building an online presence takes hard work and commitment in the beginning, however, if you stay persistent it can be a fantastic return on your investment.