Jason Rubin (Oculus Executive) sent an email on June 2, 2018 to FacebookMarc Andreessen is a board member. He wrote the subject: “The Metaverse.”

“We believe that the right way to break through consumer indifference to VR is to deliver what they expect and want from the medium: THE METAVERSE,” reads the first slide of a 50-page document outlining a strategy for building a virtual world.

CNBC obtained the three-year-old document from CNBC. It laid the groundwork for futuristic goals of MetaThe company known until then as Facebook. CEO Mark Zuckerberg’sAn hour-long demo, culminating in the announcement the new company name on Thursday, was intended to depict a world very different from that we are currently living at a time where Facebook is constantly under fire. negative headlinesIt is due to its addictive nature and social media products.

Zuckerberg told viewers that the company sees the metaverse, which will take five to 10 years to go mainstream, as the next frontier in technology — the place where people will live, work and play. The presentation was made just days after Zuckerberg announced that the company would be launching its metaverse. earnings reportThe Reality Labs hardware segment will be its own financial reporting section starting in the fourth quarter.

Andreessen received the paper in 2018, which now seems like the original draft. The paper imagined people floating in a virtual universe filled with ads and virtual goods. Virtual people could marry each other while they were in virtual reality, the “meatverse.” Rubin repeated 12 times the expression “shock & awe” to express the desire experience.

Andreessen was not only a Facebook board member, but he was also a crucial recipient. since 2008Not only because of his expertise in the space, Andreessen, through his company was an early supporter of Oculus. He also invested money in it. RobloxThis is a gaming platform designed for children that focuses on creating its own metaverse.

Also, the document was sent to Andrew “Boz” BosworthHugo Barra was the vice president for virtual reality at Facebook. Hugo Barra is the chief technology officer of Facebook’s hardware unit. CNBC didn’t have permission to share the document, but Rubin confirmed it in an interview.

Rubin wrote in one section head that “The Metaverse belongs to us.” He explained that Facebook was able to use the metaverse concept to reach general consumers as VR was still not widespread.

Facebook acquired OculusIn 2014, it was valued at $2 billion. By June 2018, its VR headsets were used by 250,000 people per month, according to the document. Rubin stated that despite spending hundreds of millions on content to appeal to “early adopters” and pioneers, the headsets had not caught on with the average user and that “the average consumer waits for VR’s day when it’s ‘fully baked’.”

Rubin said, “We believe fully baked means the metaverse.” It is only a huge launch that will attract attention from VR doubters and VR-maybe tomorrow crowds.

CNBC spoke with Rubin about his title as Meta vice president for metaverse content. However, it was not the only paper getting notice. 

Rubin claimed that many people saw the metaverse and there was a variety of documents with differing opinions. I wanted mine to be out there. Facebook is like that. You have a lot to choose from, and a lot more people than you can count. It would be nice to believe that some of this was actually useful.

Facebook was able to shut down rivals like Google Apple Sony HTCHe wrote that Valve had been forced out of VR, and added that Sony was focusing on the PlayStation 5 and HTC was dissatisfied with potential partners for its hardware and Facebook was investing less than Valve (the maker of Steam).

According to the document, “Google and Apple do not exist in VR yet in any real way.” Rubin said, “Daydream” in reference to a VR platform Google discontinued a year later.

Also, he wasn’t interested in partnering. According to the document, there was no need for Facebook users to collaborate with potential rivals.

Rubin stated, “Let’s not create the Metaverse to aid other Platforms acquire and retain customers.” Let’s create the Metaverse in order to prevent them from ever being in VR in any meaningful way.

Rubin stated Friday that they have moved on from that strategy and the goal is that the metaverse will be interoperable, open and not restricted to any one company.

Rubin stated that the only things she does not spend as much time on is eating, sleeping, working and socializing in the Metaverse. Her entertainment time seems to be more virtual. It is helped by NetflixFacebook, Instagram, or other Metaverse integrations

Rubin predicts that 100 million units of hardware would be sold by the company in a decade, with Oculus branding or licensing 50% and other hardware companies the remainder.

The metaverse’s time could be as long as two decades. It is comparable to “TV” in the 1990’s or Facebook in recent times. For Facebook, the most important thing is that “net revenue after developers payout is billions per year.” It would also come from selling virtual real estate, hats or weapons as well status symbols.

Advertising would bring in revenue as well, but Facebook’s market is best. Rubin visualizes Coca-ColaPrime placement for a pavilion FordYou can pay for the virtual cars to become usable Procter & GambleGucci could promote its brands via digital billboards. Gucci might open a virtual shop. ComcastCNBC parent NBCUniversal would be paying for “a huge sign saying ‘Comcast: Get better Metaspeed!’

Rubin stated, “If people spend time in the Metaverse then that is the place where real economic will be.” It is our aim to get the Metaverse on this stage. It doesn’t look like a Facebook product if it falls short.

Rubin calculated that 100,000,000 metaverse users would generate more revenue per user than one billion in a universe that has one billion.

The document states that while I might be checking in on Facebook several times per day, I will actually LIVE in and work in the Metaverse. It is possible to prefer my time there to my daily grind.

Rubin states that to be successful in the metaverse, it must be terrifying. This means that it must have to be bold and ambitious. It should also contain thousands of hours of gameplay.

He wrote, “If the delivery of the Metaverse that we have set out to create doesn’t make us scared, then it isn’t the Metaverse should we be building. It is not what our customers want and therefore it is meaningless.” Anything else is a Miniverse.

Rubin said that to reach all the required customers and build this infrastructure would need more than just resources within an organization. Rubin suggested that Facebook needed a gaming studio that had more than 100 employees that could make a huge multiplayer online game.

Rubin stated, “One thing is certain: Facebook does not have the team that can ship large interactive products/technically challenging games/games.” Rubin was speaking about the new digital world Rubin wanted to create. These are the reasons we will have to buy.

Insomniac Games, Gearbox Software were his potential targets. Blizzard, Rockstar and other studios were too large and profitable to acquire and committed to their own universe.

Rubin recommended Ready at Dawn as a studio for “Lone Echo” Facebook did the deal in June 2020.

Some suggestedAfter six weeks of damaging stories that were based upon leaked documents from whistleblowers, Facebook had to shift the conversation and divert the public’s attention.

Rubin provided a different explanation. Rubin stated that the company knows now that it must bring other people along to accomplish its mission.

Rubin stated in an interview that “This is going to be a long road” with many companies. It’s impossible to keep this secret for so long. 

— CNBC’s Samantha Subin contributed to this report.

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