Who would have thought that 2020 would see a global lockdown, with a virus that quickly spread across the world and changed the way we live our lives? Aside from the fatalities, the pandemic has wreaked havoc with commerce, as economies struggle to cope, and many SMEs face imminent closure. If your business is seriously impacted by Covid-19, perhaps digital marketing is the solution, as more and more consumers turn to online shopping.
Most SEO companies would recommend major changes with a client’s website, which is, after all, your shop window, and with quality content, you can engage the site visitor. Other aspects of a website include fast page loading, as people expect super-fast page loading and if your site lags, they will simply leave and never return. Your site should be easy to navigate, with professional images and video, which Google sees as favourable, and with a professional approach, site visitors will be impressed.
Search Engine Optimisation
Literally millions of online consumers search with Google for products and services, and if your website is fully optimised for Google and other search engines, then you will move up the search results list, and the closer you get to that coveted page 1, the more site traffic you will enjoy. It might take a while to get your platform on the top of search results and due to the ever-changing nature of the Internet, SEO services do need to be ongoing. Talk to Move Ahead Media, who happen to be one of Australia’s leading SEO agencies, and they will tailor their services to suit the client.
Online Virtual Service
Some business can actually offer their services online, with real estate agents and lawyers offering virtual services that incorporate video calls. Physios and some physicians also offer a virtual service, which is a result of the social distancing measures, and if your business can make that switch, you should set things up to enable customers to consult you remotely.
Social Media Marketing
No one can deny the power of social media, and with a leading SEO company in your corner, you can create a huge following on Facebook and Twitter, which would benefit your business in many ways. Click here for how to choose the best SEO company to boost your online profile, which is informative and to the point. Once you hand over control of your social media accounts to the professionals, the work can begin, and over time, your following will increase steadily.
The Australian government has Covid-19 business support that covers the pandemic, and if your business qualifies, this aid would help you to get through this trying period. Most governments around the world are prepared to help small businesses during this pandemic, and a search online should reveal the information you need to make an enquiry.
If you focus your energy on digital marketing, it should help you manage to survive this pandemic until we can all return to normal.