Cosmetic companies’ efforts to develop natural and quality cosmetic products and increase market reach via advertising and e-commerce platforms have helped the industry stay afloat amid the pandemic. Budding small-cap businesses in this sector, such as e.l.f., have seen travel restrictions eased and increased consumer spending. Revlon (REV) and Beauty (NYSE:), have solid prospects for solid returns over the next few months. Which stock is better to buy right now? Find out more at e.l.f. Revlon, Inc., (REV), and Beauty, Inc., (ELF), are prominent cosmetics companies. ELF, a beauty brand that sells cruelty-free products and products for the eyes, skin, and lips, is multi-brand. With a market capitalization in excess of $1.61 million, it is worth approximately $1.61 billion. REV, on the other hand has a $611.72million market capitalization. It manufactures and markets beauty and personal products, including color cosmetics, color hair colors, skin care, products for antiperspirant and skincare products. They sell products via specialty cosmetics shops, independent distributors and retailers as well as ecommerce platforms.

The cosmetics industry suffered a slump of 8% in annual sales because of travel restrictions and mask requirements. However, consumers’ shift to organic products and new beauty trends has been helping the industry rebound this year. Moreover, increased advertising and e-commerce sales are driving the industry’s growth.

Rising consumer spending and increasing foot traffic in brick-and-mortar stores should drive the industry’s sales growth this holiday season. By 2027, the global cosmetics market will grow by 5.3% and hit $463.50 Billion. ELF and REV both should be in the forefront of this growth.

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